Whole Foods Market (WFMI) is an upscale natural and organic supermarket operator also jokingly referred to as “Whole Paycheck Market” and the home of $6 per gallon milk. In obviously tough times, people are prone to cut back on luxurious food and run for the nearest Costco.
Counterargument: The company caters to an educated and wealthy customer base less prone to change shopping habits due to a softer economy. The company now trades at only a slight premium to traditional grocery stores, but has better margins and better growth. Plus their chickens are reputedly very happy.
- 52 Week High Price: $53.65
- Recent Price: $21.42
- Decline from 52 Week High: 60%

Chart courtesy of StockCharts.com



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